Email Management & Auto Mass Mailing Project

Email Marketing

A way to communicate a promotional message World Wide

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:

  Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyaltyand repeat business,

  Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

  Adding advertisements to email messages sent by other companies to their customers

Direct emails

Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies..